Sam Altman is taking artificial intelligence beyond the screen. After shaking up the tech world with ChatGPT, the OpenAI CEO has set his sights on an entirely new frontier—a dedicated AI device designed to seamlessly integrate artificial intelligence into everyday life.
To bring this ambitious vision to life, Altman wants to collaborate with Jony Ive, the renowned former chief design officer at Apple, who played a pivotal role in shaping the iPhone, iMac, and iPad. If successful, this partnership could usher in a new era of AI-native consumer technology, redefining how people interact with machines.
An AI device that could rival the iPhone’s impact
In an exclusive interview with Nikkei Asia, Altman hinted that OpenAI is working on hardware specifically built for AI interactions. He described it as possibly “the biggest evolution in tech devices since the iPhone.”
While details remain under wraps, the vision is clear: an AI-powered device that transcends traditional interfaces like keyboards and touchscreens, allowing for a more intuitive, natural way to interact with artificial intelligence.
Altman’s choice of Jony Ive as a collaborator suggests a focus on design and usability. Ive was instrumental in Apple’s rise to dominance, pioneering the sleek, minimalist aesthetics and user-friendly interfaces that set the iPhone apart. If this project materializes, it could signify a radical departure from current smartphones and computers, making AI more accessible than ever.
OpenAI’s broader strategy: Staying ahead in the global AI race
Beyond hardware, OpenAI is engaged in a high-stakes battle for AI supremacy. The emergence of DeepSeek, a powerful AI model from China, has intensified competition, with Chinese companies rapidly closing the gap on U.S. tech leaders.
Altman acknowledged this shift, stating that China has “significantly caught up” with American AI firms. More concerning, he warned about the geopolitical risks of AI advancements, saying:
“It would be dangerous for authoritarian governments to misuse powerful AI to consolidate control.”
This comment reflects growing concerns that AI could be used for mass surveillance, state-controlled disinformation, and digital authoritarianism. For OpenAI, the challenge is no longer just technological—it’s geopolitical.
The $500 billion plan to dominate AI infrastructure
To maintain an edge over global rivals, OpenAI has announced Stargate, a $500 billion AI infrastructure initiative backed by SoftBank Group and Oracle. This massive investment aims to build cutting-edge data centers across the U.S., ensuring OpenAI has the computational power needed to drive the next wave of AI advancements.
With AI models becoming exponentially more powerful, processing capacity is now a competitive advantage. Stargate could provide OpenAI with a long-term infrastructure backbone, giving it an edge over competitors like Google DeepMind, Meta, and Microsoft.
OpenAI’s push into semiconductor development
OpenAI’s ambitions don’t stop at software and infrastructure. The company is also exploring the possibility of designing its own AI chips, a move that could reduce its reliance on Nvidia, whose GPUs are the industry standard for training and running AI models.
Altman confirmed the company’s interest in chip development, stating: “We are definitely working on it.”
Developing in-house AI chips would allow OpenAI to optimize hardware for its models, improving efficiency and reducing costs. Tech giants like Apple, Google, and Amazon have already made similar moves, designing proprietary AI accelerators to power their machine learning workloads.
If OpenAI successfully enters the semiconductor space, it could shift the balance of power in AI computing, reducing its dependency on third-party hardware suppliers.
Japan’s potential role in OpenAI’s expansion
During a recent trip to Japan, Altman met with leading Japanese executives, signaling that OpenAI sees Japan as a key partner in its long-term strategy. The discussions reportedly focused on potential collaborations in semiconductor development and AI infrastructure investments.
“There are many areas where we can work together, especially in chip manufacturing,” Altman said.
Japan’s highly advanced semiconductor industry could play a crucial role in OpenAI’s expansion, providing access to cutting-edge fabrication facilities and engineering expertise. With rising tensions between the U.S. and China, Japan’s involvement could further solidify OpenAI’s position in the global AI race.
OpenAI’s transformation into a full-scale tech powerhouse
What started as an AI research lab is now evolving into a global tech powerhouse. OpenAI is no longer just building AI models—it is expanding into hardware, infrastructure, and semiconductors, positioning itself as a direct competitor to the biggest names in tech.
By partnering with Jony Ive, investing in massive AI infrastructure, and exploring custom chip development, OpenAI is laying the foundation for a new era of artificial intelligence—one that could reshape how humans interact with technology.
If Altman’s vision becomes reality, OpenAI could do for AI what Apple did for mobile computing.